West Side Festival

SERVICES: Design, Photography, Marketing

PROJECT: The West Side Festival needed some brand refinement and a clearer vision; as well as a new logo, design work, and marketing assistance.

SUMMARY: Created a color palette, new logo, and t-shirt design. Implemented a new social media strategy that helped spread the word about the annual festival. Created content where each week, a new vendor was highlighted in the Facebook feed through a short video to help boost engagement with the community. Captured images during the festival for future events.

MISSION: The West Side Festival highlights Salt Lake City's west side communities, businesses, entrepreneurs, and families through the culinary and creative arts.

AUDIENCE: Calling all artisans, musicians, and small business owners! If you live or work on the West Side of Salt Lake City and are looking for a free local event that will inspire your friends and family to come out and support them, you are eligible to apply! Participating in this event will expose you and your work to thousands of festivalgoers each year.

VISION: The bright visuals and engaging marketing strategy will ensure that the festival that is packed each year!

BRAND ADJECTIVES: Exciting; Expressive; Unique; Local; Emerging; Creative.