SERVICES: Design, Photography, Marketing

PROJECT: Luna Noelle is a handmade jewelry company located in Salt Lake City, Utah that was in need of a logo, website, marketing plan, and visuals.

SUMMARY: I created a color palette, mood board, logo, and captured images for the brand. I also created several jewelry designs based around the crescent moon logo. I captured product and lifestyle images to give the brand the moody vibe it was craving. I was able to develop a brand strategy to improve sales by reaching out to social media influencers to act as brand representatives, allowing them and their followers access to exclusive coupon code deals. The result is a fun and unique marketing program that keeps their customers engaged with the brand.

MISSION: Luna Noelle's mission is to create custom high-quality accessories that reflect your inner light.

AUDIENCE: You'll love Luna Noelle if you love simple, elegant, and ethically created jewelry. Their custom engraved bracelets, necklaces, and other apparel fit seamlessly into any collection; and the high quality of the materials is both beautiful and durable.

VISION: Luna Noelle's catchy logo and down-to-earth imagery will appeal to a large market of buyers.

BRAND ADJECTIVES: Earthy; Handmade; Original; Moody; Authentic; Adventurous; Stunning.