© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Photography, Marketing
PROJECT: Rise Up School of Dance is a nonprofit ballet studio located on the west side of Salt Lake City that was in need of a performance photographer.
SUMMARY: I was able to capture both behind-the-scenes and onstage images of the students performing, I achieved this by attending the dress rehearsal and both performances as well as arriving early to capture the images. I created a color palette which assisted me in my editing process by helping me accentuate the prominent colors throughout the performance. I was able to upload the album for parents so that cell phone use was limited during the show. By cross-posting the final images to social media and encouraging other parents to enroll their children, many more students have since enrolled in this wonderful ballet program!
MISSION: Rise Up’s mission is to encourage, empower, and champion students as they learn a dynamic art form.
TARGET AUDIENCE: Young children who value dance and the performing arts. Their parents are struggling financially and can't afford the ballet classes they've always dreamed of, until now. The children are able to dance and perform and are encouraged to be themselves! They aren't held back by a strict diet or fearful of going to class and being "perfect." They feel at ease expressing themselves for who they are and feels at home at Rise Up School of Dance.
VISION: These images will inspire young dancers to participate in the Rise Up School of Dance classes and performances.
BRAND ADJECTIVES: Delicate; Raw; Expressive; Inspiring; Captivating.
