Rise Up School of Dance

SERVICES: Photography, Marketing 

PROJECT: Rise Up School of Dance is a nonprofit ballet studio located on the west side of Salt Lake City that was in need of a performance photographer and social media brand ambassador.

SUMMARY: Captured both behind-the-scenes and onstage images during performances. Created a color palette which assisted the editing process to accentuate the prominent colors used in the performances. Posted photography to social media and wrote captions encouraging parents to enroll their children in this wonderful ballet program!

MISSION: Rise Up’s mission is to encourage, empower, and champion students as they learn a dynamic art form.

TARGET AUDIENCE: Young children who value dance and the performing arts. Their parents are struggling financially and can't afford the ballet classes they've always dreamed of, until now. The children are able to dance and perform and are encouraged to be themselves! They aren't held back by a strict diet or fearful of going to class and being "perfect." They feel at ease expressing themselves for who they are, and they feel at home at Rise Up School of Dance.

VISION: These images will inspire young dancers to participate in the Rise Up School of Dance classes and performances.

BRAND ADJECTIVES: Delicate; Raw; Expressive; Inspiring; Captivating.