Team Mantis

© Michaela Velarde

SERVICES: Design, Photography

PROJECT: Team Mantis is a team of executives working towards their Master's in Business Administration degrees at the David Eccles School of Business.

SUMMARY: I created a color palette, mood board, logo, and merchandise design for the team. The preexisting logo had a color palette that needed a little refinement. For the logo redesign, I suggested a new color scheme to my clients that would better represent their affiliation with the University of Utah. I was able to have the design embroidered on baseball caps, heat transferred onto hoodies and jackets, and printed onto stickers for the members of the team.

MISSION: Team Mantis' mission is to create strategic business executives utilizing each individual's unique and diverse skillsets.

TARGET AUDIENCE: A seasoned professional looking to take the next step in their career. They are navigating their first year back in in an educational setting after many years of professional work. As a program-assigned team, they are curious about the many options available to them. The team networks and collaborates for support during their time at the University and they ultimately leave the EMBA upon graduation with not only a strong team, but a new group of lifelong friends.

VISION: The merchandise will inspire its wearers to work together as a team and the bold design with classic colors will grab the attention of their peers.

BRAND ADJECTIVES: Clean; Professional; Unified; Classic; Bold.