The Play Cafe

SERVICES: Photography, Design, Marketing

PROJECT: The Play Café is a coffee shop located inside of Sugar Space Arts Warehouse in Salt Lake City that needed a little brand refinement and direction.

SUMMARY: Established a thriving startup dedicated to the parenting community. Executed comprehensive marketing strategies resulting in a 60% increase in returning customers. Developed a mood board, color palette, and alternate logos. Captured images, created written and visual content, built website, and developed a social media strategy. Sold the business profitably to an investment group that saw value and opportunity in the concept.

MISSION: Sugar Space Play Café’s mission is to bring people together in an inclusive space that strengthens our community!

AUDIENCE: Are you busy juggling parenthood and work? Sugar Space Play Café is the perfect place for parents to make friends, get some work done, or simply relax while their children explore and play.

VISION: The inviting images and fun logo will grab the attention of parents, who will become regular patrons at the coffee shop.

BRAND ADJECTIVES: Warm; Inviting; Friendly; Creative; Playful.