Michaela is the Social Media Manager on the Marketing and Communications team at Waterford. With over 11 years of experience in digital marketing, she is dedicated to creating clear and concise content that drives brand trust through data-driven strategies. Passionate about bringing visions to life through words, images, and a sprinkle of imagination, Michaela's goal is to make the world a brighter place, one pixel at a time.
Michaela's career journey began in the nonprofit sector writing grants for Bad Dog Arts, securing funding for programs serving historically underserved youth. Transitioning into the news industry, she negotiated deals with prominent brands to craft compelling advertisements at the Salt Lake Tribune. Her commitment to equity in education led her to advocate for annual Head Start funding with Utah Community Action, culminating in a keynote 'Day on the Hill' speech she presented to Mitt Romney and Burgess Owens.
At Waterford, Michaela has played a pivotal role in increasing social media engagement through targeted content strategies. Driven by her dedication to nurturing positive, equitable change in early learning, she brings knowledge and energy to every initiative. Michaela currently serves as co-chair for Waterford's LGBTQ+ employee resource group, PRIDE, where she passionately advocates for equity within the organization.
Outside of work, Michaela finds joy in writing her blog, capturing beautiful moments with her camera, and playing video games with her kids. She resides in the heart of her hometown, Salt Lake City. As a devoted supermom, she juggles giggles, snuggles, and the occasional toy tornado. Her children serve as her greatest inspiration, reminding her that life's most precious moments are found in the sparkle of everyday chaos.