© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Design, Marketing, Social Media
PROJECT: People For Liberty is a nongovernmental organization that was in need of a new brand identity, logo, website, marketing plan, and visuals.
SUMMARY: I created a color pallet, logo, website, magazine, and various graphics. I also implemented a social media strategy involving various targeted groups to better reach diverse demographics. Directing all digital content to better streamline graphics, videos, and social media branding.
MISSION: People For Liberty's mission is to create a community dedicated to liberty and the end of government tyranny.
TARGET AUDIENCE: Are you passionate about spreading the message of liberty? If your goal is to affect change, People For Liberty is the political organization for you. It's time to inform voters about their voting rights and the need for electoral reform. We're reaching across party lines to urge voters to hold elected officials accountable.
VISION: Adding in more colors to the pallet beyond yellow and gray will help spruce up this branding and refresh everything with a bright, white, clean look. Gradually adding the use of navy blue to balance out the golden yellow.
BRAND ADJECTIVES: Free; Bold; Energetic; Informative; Cooperative; Inclusive; Driven.
